Magic Mike is a 2012 American comedy-drama film directed by Steven Soderbergh and starring Channing Tatum, Alex Pettyfer, Matt Bomer, Joe Manganiello, and Matthew McConaughey. The plot revolves around Adam, a 19-year-old who enters the world of male stripping, guided by Mike Lane, who has been in the business for six years.

The film is loosely based on the experiences of Tatum, who was an 18-year-old stripper in Tampa, Florida. Magic Mike was filmed in Los Angeles and Tampa. The film premiered as the closing film for the 2012 Los Angeles Film Festival on June 24, 2012, and was widely released by Warner Bros. on June 29, 2012, and was a critical and commercial success.

A sequel, Magic Mike XXL, was released on July 1, 2015.

Plot

Mike Lane has big plans for a business of his own but pays his bills through a series of odd jobs, most notably performing as the star stripper at Xquisite Strip Club in Tampa, a club owned by Dallas, who has dreams of creating an “empire” of strip clubs.

Mike soon meets 19-year-old Adam, who has recently left school, and is looking for a construction job. Mike takes Adam under his wing and encourages him to begin stripping at Xquisite. Mike is introduced to Adam’s sister Brooke. Despite his on-and-off relationship with a woman named Joanna, Mike finds himself attracted to Brooke and promises to look after Adam.

Adam falls further into the excessive lifestyle of the Xquisite dancers, using drugs and having sexual encounters with many clients. When Dallas announces he has a plan to move their act to Miami, Mike confides in Brooke that he is tiring of the lifestyle and wants to get a small business loan to pursue his dream of opening a custom furniture business. The bank declines his loan application and Mike realizes that he has to stay in the business to continue to pay his bills. Mike later attends a hurricane party at Dallas’ house, where Adam becomes part of a scheme created by Tobias, Xquisite’s DJ, to sell drugs to Xquisite’s clients, and is eventually given a package of ecstasy. Adam begins using drugs regularly, and Mike notices more of Adam’s reckless behavior, to the chagrin of Brooke who is relying on Mike to protect him.

A few days later, Mike and Adam perform for a private party at a sorority house where Adam brings the package of drugs with him. At the party, Adam gives a young woman an ecstasy pill causing a brawl between Adam and the woman’s boyfriend. Mike and Adam are forced to flee the scene. Later, at Xquisite, Dallas is infuriated to learn Mike did not collect payment for the private show before the fight occurred. Also, Tobias becomes dismayed when he discovers that Adam had left the package of drugs, valued at $10,000, at the sorority.

After the next night’s show at the club is finished, Mike and Adam take drugs and go to a club. Adam winds up vomiting and passing out; Brooke finds him on the floor the next morning. Brooke angrily confronts Mike about his lifestyle, and ends her friendship with him. Later on, Tobias’ suppliers break into Mike’s house looking for Adam. After realizing Adam lied to him about the value of the drugs, Mike—unbeknownst to Brooke—gives them $10,000 (most of his life savings) to pay Adam’s debt.

Later, before the dancers’ final performance at Xquisite, Mike decides he has had enough. Knowing that Dallas has no loyalty to any of them and is driven by greed, Mike leaves through the club’s exit. He drives away to end up at Brooke’s apartment where he tells her he is through with stripping. After realizing Mike is not coming back, Dallas invites Adam to replace Mike as the front man of the dancers. Brooke and Mike realize they have an attraction for each other, and make plans for breakfast.

Marketing

The first full-length trailer for Magic Mike was released on iTunes on April 18, 2012 with a poster indicating the film’s name. The first poster featuring the cast was released on June 1, 2012, along with a new trailer. A second poster followed on June 4, 2012, and a fourth trailer was released on June 13, 2012. To promote the film, Channing Tatum, Matthew McConaughey, Joe Manganiello and Matt Bomer participated in a photo shoot for Entertainment Weekly that came out in the May 25, 2012, issue. Tatum, McConaughey, and Manganiello attended the MTV Movie Awards where they presented the award for the best on-screen transformation. During the presentation, Manganiello arrived dressed as a fireman stripper.

The promotional campaign, which originally centered on women, also targeted the gay community after it had been made clear that there was a strong interest among them. Warner Bros. enlisted entertainment marketing agency the Kartel Group to market the film to gay men. Website AfterElton.com noted that gay men could not connect with the first trailer as the film “was marketed as a romantic comedy” through Tatum and Horn’s relationship, but that it changed when the camapaign also focused on “the male form part of it [the film]” through a red-band trailer (the fourth one). In June 2012, a Magic Mike float was included in the West Hollywood gay pride parade and in other gay pride events such as in New York and in San Francisco.

Box office

Magic Mike proved to be a box office hit, grossing $113,721,571 and $53,500,000 outside North America with a total gross of $167,221,571 worldwide from a modest $7 million budget; it is the highest top-grossing movie under the Dance genre. On its opening day (June 29, 2012), the film performed better than expected, earning about $19 million including a $2 million midnight run. It finished the weekend at the second spot behind Ted with a total of $39,127,170. It was the first time two R-rated films grossed more than $21 million each during a weekend. CinemaScore reported that audiences gave a “B” average grade.

On its opening weekend, Magic Mike attracted an audience of 73% females, including 43% of women over the age of 35. Dan Fellman, Warner Bros. Pictures President of Domestic Distribution, said this phenomenon could be compared to Sex and the City, which had also appealed to large groups of women.

Plot Summary

Tampa based Mike Lane has long worked several jobs to reach his life goals. Of those jobs, he would like solely to design and build custom furniture, his dream to start his own business doing so. But the job that pays the biggest bills is that of stripper, he now the star attraction among the stable of men working at Xquisite, a male strip club owned and operated by Dallas, a former male stripper himself who has his own dreams of a having a strip club empire. Mike has no issue with the stripping job, but knows he can only do it for so long. At one of his other jobs in construction, Mike meets naive nineteen year old Adam, who is looking for his own place in life as he, at the start of his adult life, is currently living with his protective sister Brooke, on whose couch he sleeps. Mike introduces Adam to the life of stripping, initially much to Brooke’s chagrin, although Mike promises her and him that he will be Adam’s protector in this life. Although slow to warm to the idea, Adam, also with Dallas’ support, eventually becomes enamored with all that comes with the job, from the good to the bad to the very bad. Mike, Adam, Brooke and Dallas’ lives play out against this backdrop as they strive for their own individual goals, sometimes at the expense of others, while they watch out for the ones they love.